OUR PROJECT:
TOGETHER TOWARDS A NOUVELLE TERRE

buononaturale was established in Irpinia, a fertile land along the Apennines connecting the Tyrrhenian and Adriatic Seas. Its mission is to deliver health and wellbeing to Italian and global families through the products of our land, true gems created by hundreds of organic farmers and producers. Our products promote sustainable eating lifestyles that provide an ever-busier global population with the necessary energy to perform at its best in the stressful dimensions of everyday life, but also respect local communities and ecosystems.

OUR MISSION

Facilitating the production, transformation, and distribution of organic and natural food products.

Nutritional Strategies

The benefits derived from an integrated and harmonic approach to nutrition must be recognized in all stages of the human life cycle.

Lifestyle Factors

Modeling one’s lifestyle is a process that allows individuals to exercise higher control over their own health and to improve it.

Medium- and Long-Term Objectives

Nouvelle Terre’s main objective for the medium and the long term is to certify the whole supply chain.
FURTHER INFORMATION

A Brief Summary of Our Story

Every day we fulfill the rising demand for a diet that may preserve, and even improve, corporeal equilibria. A demand for natural, safe food that has been growing in intensity since the early 2000s when scientific progress awakened nutritional consciousness and fear of noxious substances being hidden in tastier and more beautiful foods; and when globalization transformed individual health into a public good.

TOWARDS NEW FRONTIERS WITH THE buononaturale PROJECT

Healthy eating is now a right and duty, at once, of the modern citizen. Its byproduct, individual health, has similarly taken on the more comprehensive meaning of wellbeing such that it encompasses all aspects of a person’s life — from the physical to the mental, emotional, and psychological levels. Health promotion thus becomes synonymous with wellbeing creation and must be achieved through a combination of policy tools. buononaturale seeks to carry this project forward by launching training and educational programs, starting from the Italian region of Campania where it originates from, to foster a new food market in Italy and elsewhere.

THE REASON FOR A TREE?

Nouvelle Terre srl is an Italian family-owned food company that grows out of this intricate reality as a sourcing and distribution platform representing the myriads of agribusinesses producing and transforming natural and organic food products.

The company’s structure is therefore aggregational as it strives to preserve the autonomy of its brand and of the multiple structures within it.

Nouvelle Terre srl collaborates with other enterprises, local and nongovernmental organizations that pursue similar objectives. Our company reflects and represents the needs of a broader community in an attempt to stimulate the preservation and development of organic farming and food production in Italy.