A Winter Summary: Jan-Mar 2025 Around The Globe, From Sirha Lyon To Foodex Japan.

For the first time, this year, buononaturale travelled to East Asia just last week. From March 11-14, we exhibited at FOODEX, Asia’s prime F&B sector event held yearly in Tokyo for the past 50 years. 72k visitors in 4 days. Thanks to those of you who stopped by booth #E1-A24-126 in the Italian Pavillion. Besides Alessandro Del Piero’s surprise visit, we were most excited to have met new Partners with whom to develop the buononaturale  brand in Japan and throughout East and South East Asia.

As always, our next appointment will be with Fiere di Parma’s TUTTOFOOD — the world’s premier F&B trade show for the entire agri-food ecosystem, scheduled for May 5-8. There, we will host 4 days’ worth of showcooking all reflective of the key philosophy behind our brand: reformulating classic Italian dishes in a quick & simple way, always genuinely! Plus, we will be unveiling a BIG opportunity on this occasion… 👀

Here is a recap of our 2025 so far. The buononaturale team has been travelling the world for a few high-profile sector events:

• Starting in January (23-27), the Sirha Lyon trade show drew in a record  crowd of 257k international professionals gathering across the five-day event. Here, buononaturale was invited to showcase its Food Service range on our Partner Transgourmet France‘s booth (Hall 3, Booth #C72-E72).
• buononaturale then travelled to Germany, where we exhibited for the nth year in a row at Nurnberg’s BIOFACH, this February, 11-14. The four-day event attracted over 35k guests from 140 countries and 2.3k exhibitors from 94 countries, all focused on organic and natural foodstuffs. As always, we exhibited in the Italian Pavilion, on booth #Stand #4-129.