alimentation – buononaturale

These first few months of Fall have seen us engaged in various sector events.

On 1–4 September, buononaturale visited the IRPINIA MOOD FOOD FESTIVAL in the homonymous province flanking the southern Italian Apennines, where our brand was born, along with a millennia’s worth of culinary practices from pasta-making to gelato-making, also known for three DOCGs: the highest classification that can be awarded to an Italian wine. This local food festival took place in a majestic 19th-century prison, the Carcere Borbonico, and was attended by more than five Michelin-starred chefs and other leading names in the industry such as Joe Bastianich. Gambero Rosso talks about the food festival as follows. During the four-day event, Chefs Paolo Barrale and Marianna Vitale cooked vegetable-stuffed ravioli and rustic arancini, respectively, starting from some of our delicacies.
On 25–26 September, in a human-scale setting at Porte de Versailles, in Paris, the GOURMET SELECTION trade show welcomed 350 exhibitors of gourmet food products and over 4,000 industry professionals. Here, TV presenter Vincent Verniot moderated a show cooking with French chefs Julien Serri and Natasia Lyard, who served to large crowds at 1pm the buononaturale ORGANIC Carnaroli rice cooked with our ORGANIC Boiled peas. In the meantime, we exhibited in the Italian Pavilion, on booth #F020.
Finally, the FRUIT ATTRACTION trade show organized by IFEMA MADRID and FEPEX was held in Madrid, Spain, on 4–6 October, a landmark event for the commercialization of fruits and vegetables worldwide. Our booth, #3C01D, in the Italian Pavilion saw a lot of traffic due to the uniqueness of our offer.

We want to thank all of those who contributed to transforming these three sector events into important moments on our journey toward a prevailing wholesome, balanced eating lifestyle. We look forward to seeing you at the next major international trade show of the Food&Beverage industry, for the Ho.Re.Ca or Food Service channel, SIAL, which will be held in Paris from Saturday, October 15 to Tuesday, October 18. Come to visit us in Hall 1, on booth #1C 156.

From October 22 through October 26, Milan hosted the 2021 edition of the TUTTOFOOD international trade, a cornerstone event in Italy and around the world for excellence and innovation in the Food&Beverage industry. TUTTOFOOD 2021 took place simultaneously with HostMilano and MEAT-TECH, the event dedicated to technological advances for meat processing and ready meals.

The end result was astonishing, especially considering the two years of closure due to the pandemic: Over 150,000 visitors, far more than the over 82,000 registered in the previous edition of 2019; over 1,400 exhibiting companies, of which 433 from abroad representing 43 countries.

At buononaturale, we experienced a very lively stand in Hall 14, # A43. What is more, our line of organic vegan sauces was showcased in Hall 6 (booth M23) as a finalist in the “Innovation” category of the Better Future Award, organized by Fiera Milano SpA. Over the five-day event, our team met over 500 guests, cooked over 100 original recipes, and showcased over 90 unique Italian specialties. Our Chef Ambassador Vincenzo Squarciafico, who boasts twenty years of experience in Russia and around the world, delighted visitors with his innovative remakes of traditional Italian dishes. The key principles of our brand were at the heart of each recipe, which relied exclusively on buononaturale products: the elegant naturalness of a country with over 3,000 years of history, the stupefying result of innovation carried out also with eye on simplicity and rapidity.

We want to thank all of those who contributed to transforming this five-day trade show into a milestone on our journey toward a prevailing wholesome, balanced eating lifestyle. We look forward to seeing you at the next major international trade show of the Food&Beverage industry, The Specialty Food Festival, which will be held in Dubai from Sunday, November 7 to Tuesday, November 9. Come to visit us in the Zabeel Hall of the Dubai World Trade Center, at booth # Z4 F51 8, where we were selected by the Italian Government to exhibit in the Italian Pavilion.

SPOILER ALERT: Today, as the first Monday of November, we will broadcast the second episode of our latest cooking miniseries, “The Chef’s Corner,” with the aim of taking you around the world with us, fair after fair. We will continue our journey at CIBUS 2021, with another breathtaking episode.

Four F&B trade shows in two months, now we are waiting for you at SIAL 2022 in Paris.

Innovation Award Finalists At TUTTOFOOD 2021, With 150,000 Visitors.