From October 22 through October 26, Milan hosted the 2021 edition of the TUTTOFOOD international trade, a cornerstone event in Italy and around the world for excellence and innovation in the Food&Beverage industry. TUTTOFOOD 2021 took place simultaneously with HostMilano and MEAT-TECH, the event dedicated to technological advances for meat processing and ready meals.

The end result was astonishing, especially considering the two years of closure due to the pandemic: Over 150,000 visitors, far more than the over 82,000 registered in the previous edition of 2019; over 1,400 exhibiting companies, of which 433 from abroad representing 43 countries.

At buononaturale, we experienced a very lively stand in Hall 14, # A43. What is more, our line of organic vegan sauces was showcased in Hall 6 (booth M23) as a finalist in the “Innovation” category of the Better Future Award, organized by Fiera Milano SpA. Over the five-day event, our team met over 500 guests, cooked over 100 original recipes, and showcased over 90 unique Italian specialties. Our Chef Ambassador Vincenzo Squarciafico, who boasts twenty years of experience in Russia and around the world, delighted visitors with his innovative remakes of traditional Italian dishes. The key principles of our brand were at the heart of each recipe, which relied exclusively on buononaturale products: the elegant naturalness of a country with over 3,000 years of history, the stupefying result of innovation carried out also with eye on simplicity and rapidity.

We want to thank all of those who contributed to transforming this five-day trade show into a milestone on our journey toward a prevailing wholesome, balanced eating lifestyle. We look forward to seeing you at the next major international trade show of the Food&Beverage industry, The Specialty Food Festival, which will be held in Dubai from Sunday, November 7 to Tuesday, November 9. Come to visit us in the Zabeel Hall of the Dubai World Trade Center, at booth # Z4 F51 8, where we were selected by the Italian Government to exhibit in the Italian Pavilion.

SPOILER ALERT: Today, as the first Monday of November, we will broadcast the second episode of our latest cooking miniseries, “The Chef’s Corner,” with the aim of taking you around the world with us, fair after fair. We will continue our journey at CIBUS 2021, with another breathtaking episode.